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M&M launches electric car ‘e2o’

Three years after Mahindra group acquired Bangalore-based electric car maker Reva, the company launched its first electric car ‘e2o’ priced at Rs 5.96 lakh (on road Delhi, after state subsidy).

The group also said it has plans to extend the electric mobility technology to its two-wheelers, while seeking support from the central government for pushing eco-friendly vehicles.

The Mahindra e2o utilises Lithium ion batteries and offers a 100 km drive range to its owner which is a very feasible distance for urban use. In terms of recharging, the electric car can be re-charged through any 15 amp plug point along with the Sun2Car option that utilises solar power technology. While the e2o does not have active competition in the market, the upcoming Nissan Leaf may be able to give it a run for its money. Additionally, vehicles like Hyundai i10, Maruti Ritz and Swift will also offer competition to the e2o as they are a part of the growing B segment hatchback portfolio.

Commenting on the market expansion plans for the e2o, Mahindra & Mahindra President (Automotive and Farm Equipment Sectors) Pawan Goenka said: “We will be launching it in eight other cities over the next three to four weeks. The prices will vary as it would depend on how much subsidy state governments will give to the electric car.”

In Delhi, the government has given a total of 29 per cent subsidy on the electric car as a result of which the company has been able to sell it at an on-road price of Rs 5.96 lakh, he said, adding it would be more expensive in other cities.

The ‘e2o’ will also be launched in Mumbai, Bangalore, Pune, Ahmedabad, Hyderabad, Chandigarh, Pune and Kochi.